In 30 years as a career communicator and public relations specialist, I’ve become a media junkie. I track developments in the media, particularly news media or the “Fourth Estate,” in the same way that some people play golf or follow their favorite college sports team. I suspect that many of my fellow “flacks” share a similar passion.
That said, I’ve grown increasingly dismayed in recent years about the ongoing – and accelerating – devolution of journalism in the United States. Trends like infotainment, sensationalism, “advocacy journalism” (an oxymoron, to be sure), and unapologetic political bias in reporting (thank YOU, Fox News, MSNBC and others) have made it difficult in the extreme to rely on national news reporting as a source of objective, accurate information. To be sure, there are still many good journalists out there who are eager to practice their trade in an objective, reliable way. The sad irony of this is that, in too many cases, forces beyond their control won’t let them.
Consider this alternate definition of “pornography” from Merriam-Webster.com: “3 : the depiction of acts in a sensational manner so as to arouse a quick intense emotional reaction <the pornography of violence>” (emphasis added). Applying the same cause-effect paradigm to the way most “reporting” nowadays is geared toward pathos (emotions) rather than logos (rational thinking), isn’t it fair to apply the term “porNEWSgraphyTM?” Given the dreck that spills forth daily from many of the new operations in America today, is the term unreasonable?
One does not have to look far for examples of pornewsgraphy. As I type this, NBC’s “Meet the Press” has just finished airing an interview with renowned statesman Dana Carvey regarding the impressions he does of George H.W. Bush and others. Yes, that’s Meet the Press – the iconic Sunday morning news program that has provided insights on key issues and access to world leaders since 1947 – acting as a promotional vehicle for “Saturday Night Live.” What’s next? Former presidential advisor David Axelrod juggling to promote his new book? New York Senator Kirsten Gillibrand reading a few steamy passages from “50 Shades of Grey” before discussing women in the military? Apple CEO Tim Cook plugging PornHub as part of a discussion on online privacy and data breaches? Somewhere, Tim Russert is banging his journalistic halo against a wall.
In fairness, NBC and MTP are by no means alone in offering such pathetic fare under the guise of “news.” The aggregate total of this problem on a daily basis is stupefying, particularly in terms of its implications. Whether one looks at it from the vantage point of a communications professional, a journalist, or “just” a citizen, the long-term damage caused by the lack of a credible journalism industry is ponderous.
So, sit back and tune in to your favorite news program. Regardless of what network you watch, it’s bound to be “entertaining.”